About Us

We're a nation obsessed with cool and unique products. Some of us like dogs, some cats, some of us are nurses, teachers or firefighters, some of us love being in a forest and are extremal survivalists. In some way or the other, our passions-interests have gone beyond being a form of slow ordinary life: they've become something that inspires us, changes us, gives us much of enthusiasm and adrenaline - all in all, drives us!

And then, we had an idea. An idea to create something that unites every human on earth who is as obsessed with what we do and who we are and where we are heading in life.

This was when it happened

Let's stay close together as a family and let others know by what we live and breathe.